PRIVACY POLICY

Effective Date: May 26, 2026 Last Updated: May 26, 2026

This Privacy Policy supersedes all prior versions. For information about data collected under previous versions of our Privacy Policy, contact us at [email protected].

This Privacy Policy explains how Hyper Energy Bar ("Hyper," "we," "us," or "our") collects, uses, shares, and protects information when you visit hyperenergybar.com (the "Site") or interact with our digital services.

1. Information We Collect

Information you provide to us.
When you fill out a form, sign up for promotions, contact us, or otherwise communicate with us through the Site, we collect the information you provide, which may include your name, email address, phone number, ZIP code, and the contents of your message.

Information collected automatically.
When you use the Site, we and our service providers automatically collect certain information about your visit, including:

Device and browser information (type, operating system, browser version, language settings)
IP address and approximate location (city, state, region)
Pages viewed, time spent on pages, referring URLs, and click activity
Date and time of access
Identifiers from cookies, pixels, and similar technologies

This information is collected through cookies, pixels, SDKs, server logs, and similar technologies operated by us and our service providers.

Information from third parties.
We may receive information about you from advertising and analytics partners, including aggregated audience data, conversion data, and engagement signals from platforms such as Meta and TikTok.

Loyalty Program information.
If you join the Hyper Rewards Loyalty Program, we collect additional information including your account credentials, transaction history at participating Hyper locations, rewards balance, redemption history, and preferences indicated within the program. We share necessary loyalty transaction data with the platform that operates our loyalty program on our behalf.

Employment and job application information.
If you apply for a position at Hyper through the Site, we collect the information you provide in your application, including your name, contact information, resume, work history, and any other information you choose to share. This information is used solely for evaluating your application and, if you are hired, for employment purposes. Employment and job applicant data is not used for marketing purposes. For more information about how we handle employee data, contact us at [email protected].

2. Categories of Personal Data

We collect the following categories of personal data:

Identifiers (name, email, phone, IP address, online identifiers, device IDs)
Commercial information (interactions with promotions, store location interest)
Internet and electronic network activity (browsing history on our Site, ad interactions, click data)
Geolocation data (general, derived from IP — not precise GPS coordinates)
Inferences drawn from the above (audience interests for advertising)
Transaction and purchase history (within the Loyalty Program)
Account credentials and preferences (Loyalty Program participants)

We do not knowingly collect sensitive personal data, including precise geolocation (within a radius of 1,750 feet), financial account numbers, government IDs, health data, biometric data, or data revealing racial or ethnic origin, religion, sexual orientation, or immigration status.

3. Cookies and Similar Technologies

We use cookies, pixels, and similar technologies for the following purposes:

Strictly necessary: Site operation, security, and core functionality.
Analytics: Understanding Site usage, performance, and improving the user experience.
Advertising and measurement: Measuring the performance of our marketing campaigns, attributing conversions, and informing future advertising.

You can manage your cookie preferences at any time through your browser settings. Disabling certain cookies may limit some features of the Site.

4. Specific Tools and Service Providers

We currently use the following third-party tools, which may collect, process, or receive information about your interactions with the Site:

Google Tag Manager — tag and script management
Google Analytics 4 (GA4) — analytics and Site performance
Meta Pixel — advertising measurement and audience building for campaigns on Facebook and Instagram
TikTok Pixel — advertising measurement and audience building for campaigns on TikTok

Each of these tools operates under its own privacy practices. We encourage you to review their respective policies.

5. How We Use Information

We use the information we collect to:

Operate, maintain, secure, and improve the Site
Respond to your inquiries and communications
Analyze Site performance and user behavior
Measure the effectiveness of our marketing campaigns
Build and refine audiences for advertising
Operate and administer the Hyper Rewards Loyalty Program, including tracking rewards, processing redemptions, and communicating program updates
Evaluate job applications and, if applicable, for employment purposes
Comply with legal obligations and protect our rights

6. How We Share Information

We share information with the following categories of third parties:

Service providers that operate, host, secure, and analyze the Site on our behalf
Advertising and analytics partners, including Meta and TikTok, for the purposes of campaign measurement, attribution, and targeted advertising
Legal and regulatory authorities when required by law, legal process, or to protect the rights, safety, or property of Hyper, our customers, or others
In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, subject to applicable law

7. "Sale" and "Sharing" of Personal Data

Some U.S. state privacy laws define "sale" broadly to include disclosures of personal data for monetary or other valuable consideration, and define "sharing" or "targeted advertising" to include the use of personal data for cross-context behavioral advertising.

Under these definitions, our use of advertising technologies — including Meta Pixel, TikTok Pixel, and Google Ads tags — constitutes "sharing" of personal data for targeted advertising purposes under applicable U.S. state privacy laws. We do not exchange personal data for monetary payment.

You have the right to opt out of this activity at any time. See Section 9 below, or click the "Do Not Sell or Share My Personal Information" link in the Site footer.

8. Global Privacy Control and Browser Signals

We recognize the Global Privacy Control (GPC) browser signal. When a GPC signal is detected from your browser, we will treat it as a request to opt out of the sale or sharing of your personal data for targeted advertising for that browser and device.

9. Your Privacy Choices and Rights

Depending on your state of residence, you may have certain rights regarding your personal data, including the right to:

Access the personal data we have collected about you
Correct inaccurate personal data
Delete personal data we hold about you, subject to legal exceptions
Opt out of the sale or sharing of your personal data
Opt out of targeted advertising
Opt out of profiling that produces legal or similarly significant effects (we do not currently conduct such profiling)

How to exercise your rights.
To submit a privacy request, contact us at [email protected] with the subject line "Privacy Request." We will respond to your request within the timeframe required by the law of your state of residence:

Nebraska residents: within 45 days, with one possible extension of up to 45 additional days
Iowa residents: within 90 days, with one possible extension of up to 60 additional days
Other states: within the timeframe required by applicable law, or within 45 days if no specific timeframe applies

We will inform you of any extension and the reasons for it.

Verification.
To protect your information, we may need to verify your identity before responding to a request. We may ask you to confirm information we already have on file or to provide reasonable proof of identity.

Authorized agents.
You may designate an authorized agent to submit a request on your behalf. We may require written proof of authorization and verification of your identity.

10. Appeals

If we deny your privacy request in whole or in part, you may appeal that decision by emailing [email protected] with the subject line "Privacy Appeal." We will respond to your appeal within 60 days, explaining the result and the reasons for the decision. If your appeal is denied, you may contact your state Attorney General to file a complaint.

11. Data Retention

We retain personal data only as long as reasonably necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of data, the purpose for which it was collected, and applicable legal requirements.

12. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. No online system, however, is completely secure, and we cannot guarantee the absolute security of information transmitted to or from the Site.

13. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we may have collected information from a child under 13, please contact us at [email protected] and we will take steps to delete it. We comply with the Children's Online Privacy Protection Act (COPPA) and applicable state laws governing minors' data.

14. Third-Party Links and Content

The Site may contain links to third-party websites, services, or content. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this Policy and, where appropriate, provide additional notice. Continued use of the Site after the effective date of any changes constitutes acceptance of the updated Policy.

16. Accessibility

We strive to make this Privacy Policy and our Site accessible to all visitors. If you need this Policy in an alternative format, or have difficulty accessing any content, please contact us at [email protected].

17. Contact Us

For privacy-related inquiries, requests, or appeals:

Hyper Energy Bar
11275 Northwest Aurora Avenue
Urbandale, Iowa 50322-7906
United States

Email: [email protected]

Phone: (515) 644-6155